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About This Site
Practical guides to routing, ping-post and selling leads, written for the people who run lead businesses every day.
What we publish
lead-distribution-software.com covers one topic: how leads get from a source to the buyer or rep who will convert them, and how to make money doing it. That means guides on lead distribution models, ping-post and recovering unsold leads, reviews and comparisons of 8 platforms, and industry guides for 5 verticals where lead selling is a business in itself.
Our readers are lead sellers, brokers, pay-per-lead agencies and the lead buyers on the other side of the auction. Most of them already run a platform and want to know whether a better setup, or a different platform, would change their margin.
Who is behind it and how it is funded
This site is published by Vertikl, the platform we recommend as our top pick. Keep that in mind when reading our rankings. Other vendors are described from their public material and we do not accept payment from them.
Publisher and hosting details are on the legal notice page.
Who writes it
Elias Martinez
Editorial team, lead-distribution-software.com
Elias Martinez is the pen name under which the editorial team behind lead-distribution-software.com, published by Vertikl, writes its guides and comparisons. Every platform is reviewed against the same checklist, from public documentation, product material and trials when available.
How we review
Every platform is scored on the same five criteria: routing power, revenue recovery, profit visibility, lead quality controls and operations. We do not quote competitor prices, we do not guess at capabilities we could not confirm, and every guide carries its publication and update dates. The full method is on the how we review page.
Vertikl is our top pick for lead sellers and agencies, and this site is published by Vertikl. That is why each comparison page also says where the other platform is the better fit, and why competitor capabilities we could not confirm are marked "Ask vendor" rather than guessed.
Contact and corrections
If you are a vendor and something on your page is out of date, or a reader who spotted an error, write to contact@vertikl.co. Corrections are made on the page and reflected in its update date.